Product Copy You Can Defend
AI-powered copywriting for e-commerce — built to refuse any claim you cannot back up. Write the description, then audit whether it would survive a challenge.
Page checks are free, no sign up, nothing uploaded • See how it works
One tool, two doors
Write new copy, or check a page you already have. Same seven levers, same rule about proof.
Write it
Four fields in. Three titles, three descriptions, a lever-by-lever breakdown, and a list of every claim we refused to invent for you.
Open the StudioCheck it
Paste any product page. Two scores: how much of it is doing persuasive work, and how much of that you could defend. Free, no account, nothing uploaded.
Check a page freeWe would rather show you than tell you
Plenty of sites open with a wall of five-star quotes. Ours opens with the tool that checks whether quotes like those can be evidenced. Run it on any page — including this one.
Sample product page
"#1 rated merino crew. Trusted by thousands of customers. Rated 4.9 out of 5 from 12,000+ reviews. Up to 40% warmer than standard wool. HURRY — only 3 left in stock!"
Exposed
12 of 12 factual claims on this page cannot currently be evidenced — the stock counter, the review count, the rating, the "#1", and the 40% figure.
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