Persuasion Audit for product pages
Score any product page on seven persuasion levers — then find out which of its claims you could actually prove.
Most conversion tools tell you to add urgency and social proof. This one asks where your numbers came from, and refuses to write a line you cannot defend.
Free • No sign up • Nothing leaves your browser
It reads the page
Around forty detection rules across seven influence levers, run against your actual copy — not a generic checklist.
It asks for your receipts
Real review counts, real inventory, real certifications. Whatever you can produce if someone asks.
It reconciles the two
Every claim on the page is matched against your evidence. What does not match gets flagged, not smoothed over.
1. The page
Open your product page, select all, copy, paste it here. Formatting and markup are fine — we strip them. Nothing leaves your browser.
The platform that collected them — Judge.me, Yotpo, Shopify, Google, Amazon.
Shipping cutoffs are the most defensible urgency there is. Leave blank if nothing genuinely expires.
This is the only thing that substantiates "40% warmer", "clinically proven" or "100% natural". A certificate does not.
Superlatives need a source and a period. Leave blank if there is no specific ranking you are pointing at.
Runs entirely in your browser. No upload, no account, no stored data.
How this is scored
Seven mechanisms drawn from the primary social-psychology literature, cited to source. The rules, weighting and substantiation model are our own.
- Crowd Evidence
- Under uncertainty, buyers copy the behaviour of people similar to themselves. Specific, attributable numbers do this work; vague superlatives do not.
- Cialdini, Reno & Kallgren (1990), J. Pers. Soc. Psychol. 58(6) — descriptive vs. injunctive norms
- Credentials
- Buyers defer to demonstrated expertise. The transferable version is a credential you can produce on request, not an adjective.
- Milgram (1963), J. Abnorm. Soc. Psychol. 67(4) — deference to legitimate authority
- Genuine Constraint
- A real limit on supply or time raises perceived value through loss framing. A fabricated limit is the single fastest way to destroy repeat purchase.
- Worchel, Lee & Adewole (1975), J. Pers. Soc. Psychol. 32(5) — the cookie-jar scarcity study
- Give First
- Unrequested value delivered before the ask creates a felt obligation to reciprocate. Free shipping, a sizing tool, a real guide.
- Regan (1971), J. Exp. Soc. Psychol. 7(6) — favour-then-request compliance
- Small Yes
- A small, voluntary, low-friction action makes the larger purchase consistent with a choice the buyer has already made.
- Freedman & Fraser (1966), J. Pers. Soc. Psychol. 4(2) — foot-in-the-door compliance
- Affinity
- Buyers buy from people and brands they like. Origin, faces, and plain second-person language beat corporate register.
- Burger et al. (2004), Pers. Soc. Psychol. Bull. 30(1) — incidental similarity and compliance
- Shared Identity
- Stronger than liking: the buyer and the brand are categorised as the same kind of people. "For X" beats "loved by X".
- Tajfel et al. (1971), Eur. J. Soc. Psychol. 1(2) — minimal group categorisation
This tool is not legal advice. It flags claims that typically require substantiation under advertising standards so you can review them with your own counsel.
Questions
- What is the difference between the two scores?
- The Persuasion Score measures how much of your page is doing persuasive work. The Receipt Score measures how much of that work you could defend if a customer, a card issuer or a regulator challenged it. A high Persuasion Score with a low Receipt Score is the risky combination — it means the page is convincing for reasons you cannot back up.
- Why does it refuse to write copy when I leave the receipts blank?
- Because inventing a review count or a stock number is the failure mode we built this to stop. If you have not given us a figure, there is nothing honest to write. Every other generator will happily produce "trusted by thousands" on demand; that sentence is what gets merchants into trouble.
- Does my page content get uploaded anywhere?
- No. The entire audit runs in your browser. There is no API call, no account, and nothing is stored.
- Is fake urgency actually a legal problem?
- Countdown timers that reset on refresh and low-stock badges not tied to inventory are treated as deceptive practices by advertising regulators in most markets, and they undermine you in chargeback disputes. This tool flags them so you can review them with your own counsel. It is not legal advice.
- Is this based on a particular book?
- No. It is built on the primary research — Regan (1971), Freedman and Fraser (1966), Worchel, Lee and Adewole (1975), Milgram (1963), Tajfel (1971) and others, each cited on the page. The rule library, scoring model and substantiation framework are our own.
One page at a time is fine. A catalogue is not.
Elevate Copy AI runs this across every listing you have and rewrites them against your live review and inventory data.